NOODLE.FI

Noodles.fi is a Sui ecosystem analytics platform designed to make on-chain data more accessible, actionable, and reliable. Built to serve both experienced traders and users exploring DeFi, the platform brings token discovery, liquidity pool analytics, smart money insights, and portfolio tracking into one place. The goal was to simplify complex blockchain data while creating a distinctive product experience that balances analytical depth with clarity and ease of use.

As a Senior Product Designer, Hung contributed to the product's evolution, shaping its user experience and visual direction as the platform expanded. His role focused on product strategy, UX/UI design, and design system development, translating complex DeFi concepts into intuitive and scalable interfaces. He designed and refined key product experiences, including advanced search, pool analytics, smart money tracking, and wallet portfolio management. Working closely with product and engineering teams, he helped establish consistent design patterns and deliver a cohesive experience that supports users in navigating the Sui ecosystem with greater confidence.